altE Now Recognized as Google Trusted Store

Massachusetts-based renewable energy distributor selected to join Google Trusted Stores program


Boxborough, MA | December 07, 2016

altE, specializing in off-grid, grid-tie and DIY solar power solutions since 1999, was recently selected to join the Google Trusted Stores program. To help shoppers identify online merchants that offer a great shopping experience, the Google Trusted Store badge is awarded to e-commerce sites that demonstrate a track record of on-time shipping and excellent customer service. When visiting the website, shoppers will see a Google Trusted Store badge and can click on it for more information.

“altE is proud to now be a recognized member of the Google Trusted Store program” says Sascha Deri, CEO of altE. In addition to our nearly 17 years of service in providing customers across the globe with solar power systems, Google’s approval of altE and the additional purchase protection it provides gives our customers a high level of assurance when choosing altE.”

As an added benefit, when a shopper makes a purchase at a Google Trusted Store, they have the option to select free purchase protection from Google. Then in the unlikely event of an issue with their purchase, they can request Google’s help, and Google will work with altE and the customer to address the issue. As part of this, Google offers up to $1,000 lifetime purchase protection for eligible purchases.

Google Trusted Stores is entirely free, both for shoppers and for online stores. The program helps online stores like altE attract new customers, increase sales and differentiate themselves by showing off their excellent service via the badge on their websites.

About altE

Founded in 1999, altE, Inc has catered to customers on every continent of the globe. A 2006 Inc. 500 awarded company, altE aims to continue to fulfill its motto, “Making Renewable Do-able,” by offering cost competitive, high-quality renewable energy related products to professional solar installers and DIY’ers.

altE’s headquarters is located at 330 Codman Hill Rd, Boxborough, MA. For more information visit or call (877) 878-4060.

About Author

Amy Beaudet
Amy Beaudet was in the solar industry at the altE Store from 2007 until her untimely passing in 2021. She was a sales rep, instructor, and an all-around solar evangelist, sharing her passion for solar around the world. When whe wasn't at work, she enjoyed sailing and skiing - but odds were good she was still talking about solar on the boat or on the slopes. See more of Amy Beaudet's blog posts.